Shiza Shahid: A Journey Through Marrakech's Art and Cuisine

A Meaningful Journey from Los Angeles to Marrakech

Shiza Shahid, the visionary behind the eco-friendly kitchenware brand Our Place, describes her trip to Marrakech as more than just a vacation; it's a chance to connect with local artisans and immerse herself in the culture. "Travel has always been tied to family for me," she explains, emphasizing the importance of family and experiencing new places through food, language, and small rituals.

Connecting Art and Culture

The primary goal of Shiza's visit was to develop a limited-edition tagine and collaborate directly with traditional artisans in Marrakech. "There’s something incredibly powerful about creating a product not in isolation but through deep collaboration with those who have shaped it over generations," she shares.

Traveling to Marrakech

Shiza's flight from Los Angeles to Marrakech via Paris was relatively smooth. Upon arriving, she was greeted by the vibrant cultural colors and rich artistic stories of the city. The trip was shared with her husband, Amir Tehrani, and two product leaders, Chu Chimezie and Jia Zhu. Traveling together allowed them to make immediate decisions and leverage both instinct and expertise in their work.

Exploring the Beauty of Morocco

Shiza stayed at Dar Kawa, a beautifully restored riad that felt more like home than a hotel. The serene atmosphere and amenities made it easy for them to focus on their work while enjoying the local culinary culture. "Marrakech is an endless source of inspiration, a place where history and modernity beautifully collide," she reflects.

Diving into Local Cuisine

One of her most memorable culinary experiences was a chicken tagine prepared by chef Saïda at the riad. The dish’s deliciousness stemmed not only from its ingredients but also from the traditional cooking methods passed down through generations. "There’s a huge difference between designing a tagine and sitting next to someone who has truly mastered the art of cooking it," Shiza emphasizes.

Seeking Inspiration

Her time in Marrakech provided Shiza with deeper insights into the culture and art of the region. "When you work alongside artisans, you gain a greater understanding of the layers of history, techniques, and pride behind each product. This not only enhances your respect but also raises the standards for your own work," she asserts.

Helpful Tips for Vietnamese Travelers

If you're planning a trip to Marrakech, keep in mind that you'll need a visa to enter Morocco. You can apply for a visa at the Moroccan Embassy or Consulate in Vietnam. In terms of costs, a meal in Marrakech typically ranges from 150,000 to 500,000 VND, depending on the type of restaurant.

The flight time from Vietnam to Marrakech can take approximately 20-25 hours, with options to fly from Hanoi (HAN) or Ho Chi Minh City (SGN) with one or two layovers. The exchange rate in Morocco is about 1 MAD (Moroccan Dirham) = 2,300 VND.

Conclusion: A Journey of Inspiration

For Shiza Shahid, every trip is not just about exploration but also about honoring cultural values and traditions. "We’re not trying to invent something entirely new. Our goal is to celebrate what already exists, the traditions that have been shaped over centuries by culture, necessity, and care," she shares.

Article referenced and edited from: Condé Nast Traveler