Phê Vé
April 1, 2026 • 3 min read
March in Saint-Tropez might not be the bustling time many imagine. In reality, life for the approximately 4,000 residents here is far removed from the glamorous scenes depicted in romantic films from the Bardot era. Having lived on the Côte d’Azur for several years, I truly appreciate the serene vib
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Saint-Tropez Off-Season
March in Saint-Tropez might not be the bustling time many imagine. In reality, life for the approximately 4,000 residents here is far removed from the glamorous scenes depicted in romantic films from the Bardot era. Having lived on the Côte d’Azur for several years, I truly appreciate the serene vibe of Saint-Tropez when it's free from the throngs of tourists during the low season.
The weather can be a bit chilly, with overcast skies and nearly deserted streets. As I passed by a high-end boutique, I spotted a sales associate smoking outside, waiting for customers, and it struck me as a tad melancholic. Even the Lices market was devoid of any pétanque players.
Exciting New Developments in Saint-Tropez
However, this tranquil atmosphere is about to change rapidly. This April, HBO's hit series 'The White Lotus' will begin filming its fourth season here. Predictions are swirling that tourist numbers will surge when the show airs, much like the influx of visitors Saint-Tropez experienced after season two premiered.
I’ve heard that the film crews are already gearing up, from finding accommodations for the cast to renting luxury vehicles. In Nice, an open casting call for an unspecified American project attracted long lines of hopeful Gen-Z talent.
✈️ Tìm chuyến bay giá tốt
Đặt vé ngay với giá ưu đãi từ các hãng hàng không
What Do the Locals Think?
As I strolled through the quaint streets, I stopped by a renowned leather shoe shop. The owner, Alain Rondini, hadn’t heard of the show and found it amusing to imagine Saint-Tropez as a backdrop for a television series. His daughter, Anaïs, felt that if this could draw tourists during the low season, there’s no reason not to welcome it.
Many in the village share a similar sentiment. Walter, the owner of an antique store, believes any event that shines a spotlight on the town is a positive thing. Antoine Chevanne, owner of the prestigious Byblos hotel, sees this as an opportunity for Saint-Tropez to shine once again.
A Tradition of Glamour
For those who have lived here for a long time, Saint-Tropez has long been synonymous with extravagant parties and the bold antics of the elite. Frédéric Mauch, author of a well-known work about Épi Plage, argues that 'The White Lotus' is merely a television version of the rich narratives that have existed here for decades.
If they were filming in the 1960s, they could simply set up a camera at Épi Plage and capture famous guests like Brigitte Bardot or Pink Floyd. This shows that, despite its glitz, Saint-Tropez also has a darker side filled with envy and shattered dreams.
Final Thoughts
With its rich history and undeniable allure, Saint-Tropez seems poised to welcome a new wave of tourists, even if this influx may bring both joy and challenges during the hot summer months.
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