Phê Vé
May 4, 2026 • 3 min read
Discover the St. Regis hotel brand: its history, evolution, and useful information for Vietnamese travelers.
Introduction to St. Regis Hotels & Resorts
Recently, St. Regis has emerged as one of the standout luxury hotel brands under Marriott. With over 60 hotels worldwide, this brand boasts a rich history of more than 120 years, but it has only gained real popularity in the last 30 years. The first St. Regis hotel was established in 1904 in New York, founded by John Jacob Astor, who made a significant mark in the hospitality industry.
The Evolution of the St. Regis Brand
Initially, St. Regis had only a handful of hotels, but the brand's real growth began in the 1990s when Starwood acquired Sheraton and decided to revamp St. Regis. The reintroduction of the brand in 1998 with the St. Regis Aspen and the St. Regis Washington DC in 1999 ushered in a new era for the brand.
In 2016, Marriott acquired Starwood and added St. Regis to its portfolio, raising questions about how Marriott would manage its luxury brands, especially since St. Regis and Ritz-Carlton were initially seen as direct competitors.
Interesting Facts About St. Regis
St. Regis has long been a favorite brand among travelers, particularly during Starwood's reign. The St. Regis hotels are known for their high-quality service, prime locations, and consistent design. However, in recent years, the brand seems to have lost some of its core value.
Many have noticed a decline in service standards, and at times, St. Regis hotels no longer meet previous expectations for consistency. Services like coffee with a butler are no longer offered as they once were.
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The Current State of St. Regis
In the past, when one thought of St. Regis, they immediately associated it with top hotels in major cities like New York, San Francisco, or Rome. However, many new St. Regis hotels are now being established in secondary markets or less-than-ideal locations, with some not aligning with the brand's style.
The transformation of hotels with different designs into St. Regis raises concerns about the true quality of this brand in the future. This shift has caused St. Regis to gradually lose the charm and value it once held.
Useful Information for Vietnamese Travelers
When traveling and wanting to experience St. Regis hotels, Vietnamese travelers should keep a few points in mind. To reach a St. Regis, you can fly from Hanoi (HAN) or Ho Chi Minh City (SGN) to major cities like New York, Aspen, or Bali, where St. Regis resorts are located.
A visa may be necessary for destinations like the U.S. or Bali for long-term trips. The cost of staying at a St. Regis hotel typically ranges from 5 million to 10 million VND per night, depending on the time and location. Vietnamese travelers should also check Marriott Bonvoy promotions to take advantage of reward points and additional services.
Conclusion
St. Regis remains one of the premium hotel brands with enticing loyalty programs. However, service standards have somewhat declined in recent years. Travelers should carefully consider and research each hotel before making a reservation to ensure that their choice aligns with their expectations of luxury and quality service.
This article is adapted and referenced from: One Mile at a Time
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