Phê Vé
May 4, 2026 • 3 min read
Lufthansa is transforming the flying experience with its new FOX service, promising enhanced flexibility and quality for passengers. Discover more details and how to fly from Vietnam.
Lufthansa Elevates Passenger Experience
Lufthansa is on a mission to enhance passenger experiences, especially on long-haul flights. The airline is gradually rolling out its new Allegris cabin concept, which includes upgrades in both first class and business class. Beyond redesigning the cabin, Lufthansa is also focusing on improving in-flight services—an upgrade that has been long anticipated.
As of late March this year, the airline began introducing new soft products for first class, with plans to extend these enhancements to all seating classes in the near future. This initiative is called FOX, short for "Future Onboard Experience," aimed at providing a superior flying experience as Lufthansa celebrates its 100th anniversary in 2026.
The Goals of the FOX Project
Lufthansa aspires to become the number one airline in Europe. To achieve this, the airline is set to invest over 70 million euros this year into premium services across all classes. Lufthansa executives state that these significant investments during challenging times reflect their commitment to innovation and the transformation of the Lufthansa experience.
New Features in the FOX Service
FOX emphasizes greater flexibility in the flying experience for passengers. In business class, travelers can now select a second meal at a time that suits their schedule, with various options ranging from main courses to desserts.
In economy and premium economy, passengers will enjoy more menu choices, expanding from two to three meal options. The airline is also dedicated to enhancing service quality with luxurious equipment and entirely new dining sets.
✈️ Tìm chuyến bay giá tốt
Đặt vé ngay với giá ưu đãi từ các hãng hàng không
Memorable Moments
For those unforgettable moments, FOX represents unique experiences that only Lufthansa can provide, such as caviar service in first class. When it comes to gastronomy, passengers will savor high-quality signature dishes prepared by top chefs.
Over the past two years, 180 Lufthansa staff members and nearly 2,000 customers have contributed feedback and insights on service improvements. This reflects the airline's dedication to listening and continuously enhancing the flying experience.
Useful Information for Vietnamese Travelers
With the development of services, passengers from Vietnam looking to experience Lufthansa's new offerings can fly from two major airports: Tan Son Nhat (SGN) or Noi Bai (HAN). The airline typically offers connecting flights via Frankfurt or Munich. The cost for a flight to Europe starts from around 15 million VND, depending on the booking time and travel season.
When flying to Europe, travelers should be aware of visa requirements. Vietnamese citizens typically need a Schengen visa to enter Germany, with processing times ranging from 10 to 20 days. Therefore, it’s wise to prepare your documents early to avoid any travel delays.
Conclusion
The improvements in Lufthansa's air services promise a better experience for passengers, especially during peak travel seasons. If you’re planning a long-haul flight to Europe, consider booking with Lufthansa to enjoy premium services and the unique experiences this airline offers.
Article referenced and edited from: One Mile at a Time
Phê Vé
Phê Vé is a leading online flight booking platform in Vietnam, providing accurate and up-to-date travel information. We are committed to delivering wonderful travel experiences with the best prices on the market.

